Converting Annual Clients to Monthly Relationships
Rachel and Marcus dive into how their accounting firm successfully converted two major clients into comprehensive monthly service relationships - one transitioning from annual tax services and another expanding their existing monthly engagement. They break down how establishing trust and proving value over time led these clients to naturally seek out additional services, rather than requiring hard selling tactics. The episode reveals practical insights about client communication, pricing strategies, and the shift from being viewed as a transactional service provider to becoming an integral part of clients' business operations.
Introducing Collective by DBA
https://collective.cpa
https://www.linkedin.com/company/collectivebydba
Learn More About Dillon Business Advisors
https://www.dillonadvisors.com
https://www.linkedin.com/company/dillonbusinessadvisors
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Introducing Collective by DBA
https://collective.cpa
https://www.linkedin.com/company/collectivebydba
Learn More About Dillon Business Advisors
https://www.dillonadvisors.com
https://www.linkedin.com/company/dillonbusinessadvisors
Sign up to get free CPE for listening to this podcast
https://earmarkcpe.com
Download the Earmark CPE App
Apple: https://apps.apple.com/us/app/earmark-cpe/id1562599728
Android: https://play.google.com/store/apps/details?id=com.earmarkcpe.app
- (00:00) - Welcome to Who's Really the BOSS
- (00:35) - Family Updates
- (05:36) - What Our Episode is About Today
- (06:16) - Converting Clients to Monthly Services
- (10:27) - Client Case Study: From Annual to Monthly Services
- (15:49) - Building Trust and Long-Term Relationships
- (22:26) - Client Service Manager Role Clarification
- (22:56) - Defining Service Expectations
- (27:47) - Cost-Benefit Analysis of Services
- (36:14) - Family Business Dynamics
- (38:44) - Evolving Client Relationships
- (40:14) - Advisory vs. Transactional Services
- (41:28) - Making Strategic Business Changes
- (46:16) - Final Thoughts and Encouragement